U Impactify -

A career and capacity development platform for individuals and businesses in the social impact sector.

Internship

Problem:

The first version of U Impactify was drafted before but was never launched. Therefore, the founder of U Impactify, Ashraful Hasan, wanted us to work on creating the second version of the platform by using only the initial research from the first version of the platform.

Goal:

Creating U Impactify 2.0 from scratch, while considering what went right and wrong with the first version.

My Role:

UX/UI Designer

Tools Used:

Figma

Adobe Illustrator

Miro

Project Timeline:

06/2022-08/2022

Discovery

Research

We started the project by setting regular meetings with the founder of U Impactify, Ashraful Hasan. After defining our deliverables and our timeline, we conducted brainstorming sessions to define the concept of the platform more clearly.

We discovered that the concept of the first platform was creating confusion for users. The platform had different components in one such as; learning, job searching, and mentorship. However, all of these functioned separately because the user was supposed to be assigned only one role. So whenever the user wanted to change their role they needed to start over with their profile on the platform.

To fix this confusion, along with the market research, we started a miro board to better define each role in the platform and we tried to find a way to combine all of these roles in one initial journey. We came up with the idea of rebuilding the concept from one “Impact Agent”s point of view, and giving the impact agent the ability to pick which role they would like to go with by not putting them in boxes. We offered this idea to Ashraful and he was really happy with this solution.

Definition

Persona

To be able to create the personas, we initiated user research by conducting one-on-one interviews with people who would play different roles on the platform. We split up the interviews between me and my colleague, Juliana. After completing my interviews, I created the personas for consultant, work opportunity seeker, and community participant.

Customer Journey & Competitive Analysis

We created the customer journeys considering the personas' actions while they are completing three main tasks. We took our competitors into consideration and created a competitive analysis along with the customer journeys.

Sitemap

Combining all the previous work we decided to start the design phase by creating the sitemap.

Design

Wireframes

We split up the wireframes based on pages, and I created the landing page, homepage and courses page. I created two versions for the homepage considering before and after login recommendations for the user.

Reflection

What I Learned

Getting to work with the founder of the platform himself we got to get involved with the process of creation of a platform from scratch. That alone was beneficial for me to learn how a platform is created and what kind of problems can occur along the way.
Since this was a field placement, we only had 9 weeks to work on this project. Therefore we didn't have enough time to go more in-depth with our work. However, our priority was to leave the platform ready for the upcoming interns to pick up from where we left off. I believe we prepared a solid foundation for the platform.